A Beginner’s Guide to Social Analytics

With technology and social media use (and thus opportunities for advertisements) growing rapidly in recent years, individuals, businesses, and organizations are increasingly seeing the importance of these mediums for connecting with, and understanding, their audiences. Many of these platforms provide social analytics data which is incredibly valuable for identifying target market groups. With this information, businesses can create efficient and targeted marketing and advertising, and by keeping track of user behavior, you can make educated guesses about audience preferences. Understanding preferences ensure businesses are providing relevant and targeted services or products. This data can also be valuable by helping discover new possibilities in untapped markets. Perhaps there is a segment of an industry that has gone unexplored but which customers are looking for. This data can help identify these areas, providing opportunities for growth, expansion, and future profitability.

Understanding your target market

Businesses need to identify their target market and as such, social analytics is very valuable in helping understand and address the needs of customers. Though some individuals and businesses take a generalized approach, many more successful businesses identify specific audiences to address their needs better, whether through content, services, or products. Social analytics are thus incredibly valuable to determine who views your content, who buys your products, and what needs to be prioritized. The more you know about your audience, the better you can understand what they are looking for.

Maximizing Your Impact

Once you’ve identified who your market is, it’s important to understand the best way to reach them. Many businesses have limited budgets for marketing, so efficient use of resources is the best way to approach social media, marketing, and customer outreach. Finding the best platform and using useful content will maximize impact. Fortunately, social analytics will provide feedback and results on content, products, and services, allowing you to see what was successful. You can use different types of tools and managements applications to quickly identify hot spots or outliers in your metrics. You can further look into analytics data in areas such as timing, geography, and demographics to provide even more focused and impactful contact with audiences.

Finding Opportunities for Growth

Many businesses established in their industry and successfully reaching their audience begin to look for areas in which they can expand and grow. Social analytics data can provide information on such areas, by seeing what trends are out there and where customers can be gained. By learning about new groups and markets, businesses and individuals can expand their market share and online presence.

Social media and technology are ever-increasingly a significant part of interactions between businesses, group, individuals, and audiences. Many platforms can collect and provide data and social analytics, which can be incredibly valuable for identifying an audience, anticipating needs and preferences, and maximizing impact. Finally, analytics and also identify areas of growth and expansion in areas previously unexplored. By using social analytics, a business can operate efficiently and effectively, and become profitable for years to come.

References:

IBM

Solar Winds

PC Mag

Forbes

How to Reach Your Blog’s Target Audience

When you are starting a blog, you probably have a group of people in mind that you want to read what you are creating. Whether you are creating this for your family, your clients, or you are trying to become an influencer, there are a few things you need to do to make sure you are reaching the people you set out to connect with.

Know Your Audience

Your first step to reaching your target audience is knowing who they are. The key to success here is doing your target market research. This research process will help you determine things like where your audience lives, whether they like to shop online, if they are active on social media, etc. Three kinds of data that you’ll obtain through your target market research process include geographic, demographic, and psychographic data.

Do Your Keyword Research

Once you’ve attained a clear understanding of who your audience is, you’re ready to start putting the content for your blog together. To ensure your audience will actually find this content, make sure you do some keyword research. This process will involve determining which words and phrases people are typing into the search field when they try to locate the kind of information you are putting out on the internet. It doesn’t matter how good your content is if no one can find you. Once you know what these words are, you can use them to focus your SEO efforts. Be careful to avoid keyword stuffing. Not only does this not look good, Google doesn’t like it either.

Make The Blogging Process Interactive

One of the best ways to make your online blogging process successful is by making your posts as interactive as possible. Taking this step will empower you to keep your audience engaged with your brand, thereby putting the relationship-building process in full effect. There are hundreds of strategies you can employ to make your blog posts interactive. One of them is the consistent production of Q & A blog posts. These posts will enable your site visitors to ask specific questions about what you are creating and feel like they are important to you. When your audience feels like they are heard, they will be more invested in what you are creating.

Distribute Your Posts

One of the biggest challenges of publishing a blog is getting your audience to visit your site to read new posts. In the past, people would subscribe to blogs using an RSS feed which would notify them when a blog that they follow published a new post. Now, people primarily find out about new blog posts through their social media feed.

Not everyone is going to be willing to subscribe to your email list, but most people will follow a social media channel without a second thought and are likely to check their feed throughout the day. This makes social media the most effective way to notify your audience about a new blog post. Facebook specifically is where most people find out about new blog posts, so it’s important that you post to your Facebook page whenever you have a new article on your blog. In many cases you can even link your account to your blog to automatically post to your Facebook page whenever your blog is updated.

The Beginner’s Guide to Marketing Channel Attribution

Image courtesy of KeyedIn Portfolio Management

If you are an entrepreneur or marketer, then it is important that you understand the concept of marketing channel attribution. This is true whether you drive traffic to your site, do affiliate marketing, use organic traffic, or paid traffic. If you don’t know where your traffic is coming from, you can’t gain key insights that help you grow your brand. Get a head start by reading this primer on marketing channel attribution.

Analytics

The first thing that you need to understand is that analytics is your friend. Analytics allows you to see exactly what your traffic is doing once they hit your page. They also help you see how your traffic is attributed. For instance, someone coming from Social Media might be worth more to your business than someone from email. The way to know this is with an understanding of conversion rate data generated by analytics.

Conversions

To understand marketing channel attribution, you need to know how much a visitor is worth to your brand. This is calculated based on their conversion rate. Essentially, it is how much they buy compared to how many times they visit your site. Email signups or free trials are another metrics you can look at as well. Once you know this, you have a better idea of how to attribute marketing channels for conversions:

Deciding How To Set Up Your Attribution

In analytics platforms like Google’s free flagship program, you can see exactly what the path is that your prospect took before either bouncing or converting. This means you can see if they hit your site after clicking on a paid ad, social media link, or email promotion.

 

This is important because, with some of your partners, you might have attribution agreements that say if the visitor converts within 30 days after visiting your site through their affiliate link, they get a commission. If you don’t know exactly what the attribution model is, then you can’t get paid and vice versa, so decide this in advance and set up your analysis software to trigger it based on those parameters.

In today’s digital marketing world, long gone are the days where there were only one or two channels to deal with. Today, savvy marketers need to have their fingers on the pulse of all their channels. That way, you can attribute sales and conversion the proper way. This will boost your profits, please your partners, and let you run analysis on your data to take your results to the next level.

5 Traditional Marketing Channels That Still Work

In this age, most businesses have adopted digital marketing as their primary marketing channels. However, that doesn’t mean that traditional channels are no longer effective. Some may even return a higher return on investment as the digital marketing space becomes more competitive each coming year. Here are five traditional marketing channels that can still prove to be a profitable revenue source for your business.

Direct Mail

While there are larger upfront costs associated with direct mail, that doesn’t mean it’s necessarily more expensive than digital paid advertising platforms. Direct mail still manages to provide an average responsive rate of 5.1% which is higher than the average of many digital channels like email and paid search. Marketers also tend to see an average of $2095 for every $167 spent.

Print Advertising

Many businesses have ditched print ads in lieu of digital ads due to the amount of detailed analytics and tracking that online marketing offers. But it might be a smart idea to scale out to print ads once businesses optimize their ads online. A researched firm found that magazine and newspaper ads resulted in a 125% ROI compared to an 87% ROI for digital. The theory for why is that magazines have built a relationship with their readers compared to cold channels like digital ads.

Video Commercials

Video commercials are becoming incredibly popular due to high usage of sites like YouTube, Facebook, and Instagram. While advertising budgets have shifted to digital, TV still can be a profitable channel. A study by Accenture Strategy found that TV ads have a substantial impact on driving sales while also enhancing digital advertising efforts.

Audio Commercials

Audio commercials can be useful as well. Many people still listen to FM radio stations, but that’s not the full extent of your reach. Digital radio stations like Pandora, Apple Music, and Spotify are widely used. If budget is a concern, many smaller, independent stations offer affordable rates. It’s just a matter of pinpointing the target audience and finding the right station to place your ads on.

Flyers and Coupons

According to BSQU Printing, though websites, social media, and online advertising may rule the talk of the marketing world, print is still a key part of any company’s marketing plan. Flyers and coupons are still as effective as they ever were. For example, a local bowling alley might place free bowling coupon cards in other local businesses, and pay these businesses a small fee in exchange. The coupons will gain strong visibility, and drive many new and return customers to their business. In fact, their business will grow over the years even if they focus just on this single strategy.

 

The bottom line is that traditional marketing channels still work. It’s just a matter of learning how to build winning campaigns in these channels. Many traditional marketing channels also support digital marketing campaigns very well, often enhancing the effectiveness of campaigns in both channels.

What is “Good” Content, and Why Does Your Site Need It?

If you have been doing your research on how to improve your website, you might have come across advice that told you that you should fill your website with good content. However, you might not be totally sure of what this means or why it’s important. This quick guide can help you get a better understanding of the content that your website needs and how it can benefit your website.

What is “Good” Content?

First of all, you could be wondering what people mean when they say that your website needs good content. Basically, this means that you should be creating high-quality content that readers can enjoy and can learn something from.

 

For example, in the past, a lot of people made the mistake of filling content with keywords so that their websites could get picked up by the major search engines. This worked for a while, but after search engine algorithms started to change, many sites were actually penalized for this. Therefore, for one thing, you should make sure that your content isn’t stuffed with keywords; instead, you should learn about how keywords relate to rankings and should sprinkle them throughout your content in the most natural way possible.

 

Secondly, you should know that your content should be content that can actually be enjoyed by human beings. Make sure that it’s related to your industry and that the people who read it will find it interesting and helpful. This can help you with both your search engine rankings and with impressing the people who stumble across your website.

 

Lastly, remember that content isn’t just written words. Of course, you’re probably going to need some blog posts and articles on your site. However, adding in a few videos, pictures and other forms of content on your site is also smart.

How Does Good Content Help Your Website?

Good content can help your website in a number of ways. For one thing, it can help you rank on the major search engines. When your website ranks higher on the search engines, it will make it that much easier for people to find your site. This can help you direct people to your website instead of the websites of your competitors. Plus, having good content on your site can also help you get people interested in your site, which can help you increase sales.

 

As you can see, writing good content for your website is important. With a little bit of practice, you should be able to create content that will help you rank on the search engines and that will help you bring people back to your site over and over again. To get a consultation on how to make your content and your website rock, contact us today!