In 2004, Mark Zuckerberg created a simple website for his fellow Harvard students. It was intended for networking and communication and quickly branched out to additional colleges and people. This site, Facebook, would eventually become a massive Internet superpower frequented not only by students but also friends, strangers, celebrities and organizations. Though Facebook is widely considered to be a social website, its original mission of networking continues to this day. Many businesses have found a home there, using the platform to boost their popularity and sales.
Facebook’s Business Model
Facebook helps businesses in many ways. First and foremost, they do this through advertising. In fact, since Facebook doesn’t require its users to pay a membership fee, they’ve become dependent on ad revenue. It’s a business model that’s been employed for a long time; before the Internet’s creation, radios, magazines and television stations all relied on ads. Facebook has found great success in advertising; in 2017, they made approximately $39,942,000 just through ads. In exchange for this sum, businesses have gained massive traction on the website, increasing their sales and clientele.
However, paid advertising is not the only thing Facebook offers businesses. Thanks to the sheer amount of people on Facebook, earning word-of-mouth advertising is equally common. Facebook pages don’t have hours of operation; they allow people unfiltered access to their products or services 24/7. As clients or curious newcomers interact with the business’s posts, they also share it with their friends.
For example, say a local ice cream shop hosts a giveaway on their Facebook group. Anyone in the community can share that post to their own timeline, giving the shop free advertising. In fact, Facebook has evolved over the years, making it much easier for people to see what their friends are doing. Now, if a user so much as comments on or likes a post, it can show up in their friends’ timelines. It’s made it easy for a business to acquire earned advertising.
Modern Advertising with Facebook
Facebook has made many similar, small adjustments over the years. Facebook walls became timelines, with different classes of pages depending on the need. If a user wants a personal page, they can still do that, but there are also individualized pages for community figures, freelancers, non-profits and other types of organizations. Facebook reviews changed to recommendations to encourage additional exposure and to prevent the potential negative effects of word-of-mouth promotion. Recommended posts now appear in timelines alongside regular posts, broadening the number of businesses a user can interact with on any given day.
Facebook needs businesses, and businesses need Facebook. In this modern age, businesses need an internet presence to survive. Bigger names do this through a company website, but not all organizations have the resources or budget to maintain one. In that respect, Facebook makes for an excellent middle ground. When people research a business, a Facebook page is sometimes all it takes to give them the information they need. Even if a business does have its own website, a Facebook page supplements it, drawing traffic from more sources and giving the business additional opportunities to connect with new or returning customers.
Communication is the backbone of marketing and sales. Facebook enables effective communication and helps businesses build and maintain strong customer bases, gain Internet popularity and find success in the modern era. In return, the businesses contribute to the site’s ad revenue and give Facebook’s users a reason to keep coming back. Both have adapted to help each other, and they will continue changing for a long time.
Social media advertising through Facebook is just one of the many means of using social media marketing to advance your business. Rockstar Designs believes in providing the best quality marketing services and website design for your business. Contact us today to see how we can drive new customers and deliver a high R.O.I. for your business.
For B2B businesses, companies are their customers. At your B2B company, you might find that standard customer acquisition methods aren’t having the best results. If you want to have success in obtaining new business partnerships, consider trying a few traditional marketing methods. Here are four traditional marketing strategies that B2B businesses should consider trying.
Considering Offering Samples or Freebies
You might also try giving away samples or freebies in order to drum up new partnerships. Business clients often want to be able to see how a product or service works. Having samples to give away addresses this issue. Also, it’s human nature to be happy about receiving something for free that would have otherwise cost money. In fact, CIO reports that Costco is able to obtain 100-600 percent sale increases for certain products they offer samples of.
Don’t Be Afraid of Cold Calling
In certain situations, your company won’t have a large number of leads coming in. In many instances and for many companies cold calling is effective for lead generation. Cold calling might seem intimidating to a lot of people, but it’s an underutilized marketing method that you should consider. Don’t worry if cold calling seems uncomfortable. The more experience you gain from these calls, the faster those nerves go away.
Direct Mail Marketing
As a business owner, you’re aware that it’s important to stay ahead of the competition. It’s wise to utilize strategies that your competitors are not. While many B2B companies are sending out emails, try a more direct approach. It’s easy to think of direct mail as something that’s becoming unpopular, but this isn’t true. DMNews found that direct mail has a 4.4 percent response rate, much higher than email’s 0.12 percent response rate. In addition to a high response rate, technology for direct mail marketing has advanced in recent years. It used to be difficult to optimize direct mailings for efficiency. Now, automation technology makes direct mail marketing much more efficient for modern businesses.
In this day and age, it’s rare that people meet face to face. Unfortunately, this places distance between a B2B company and its clients. If you want to remove this distance, attending local networking events can help. While this might seem uncomfortable, it’s difficult to match the connection between two people speaking to each other in person. Those connections can result in valuable new client relationships.
There are several traditional marketing strategies that could help B2B businesses obtain more customers. If you want to increase leads as fast as possible, consider combining these strategies. Before too long, your company will begin receiving a steady stream of communication from potential clients.
If you or your company is in need of marketing assistance, whether it’s social media, email or more, see how we can help!
Digital marketing has become increasingly popular over the last several years. This is because the majority of the world’s population is spending an increased amount of time online. Additionally, the popularity of social media and video sharing platforms has increased.
The amount of marketing and advertising done on these sites has risen sharply as a result. The following information provides a more in-depth look at the realm of digital marketing and its overall impact on traditional marketing platforms:
Digital Marketing vs. Traditional Marketing
Essentially, marketing can be defined as various concepts that, together, create a bigger picture, including advertising, public relations (PR), setting prices, determining distribution channels, research, etc.
According to Chron, many users trust traditional marketing. “Since they enjoy long and storied track records, these methods are familiar to consumers. They also appear more manageable than the sometimes frenzied domain of digital media.”
Typically, traditional marketing focuses on utilizing platforms, such as radio, television, billboards, newspapers, magazines, and point of sale advertisements. Digital marketing utilizes platforms such as social media, video sharing sites like YouTube, and ads on various other types of websites that their targeted customer base frequents.
Many in advertising believe that digital marketing has essentially killed traditional forms of marketing. However, this is not the case. For example, print advertising is still a key part of any company’s marketing plan.
Pros and Cons of Digital Marketing
Each form of marketing has its benefits and drawbacks. For example, digital marketing can be rather expensive. Social media marketing can help you save money in the long run because if you have the ability to create your own social media following and you post your own engaging content this has the potential to reach a vast amount of your potential customers without spending a lot of money on advertising.
Furthermore, utilizing digital marketing can typically allow companies to analyze their marketing efforts more effectively and in real time.
Benefits of traditional marketing include the fact that people are still watching television at a steady rate, with many television events reaching millions of potential customers simultaneously. Magazines and print journalism have also proven effective in drawing in customers. Radio and billboards can also retain audiences with the right advertising.
Pros and Cons of Traditional Marketing
Traditional forms of marketing are still effective and have the ability to reach a vast amount of people. Some of the disadvantages include, as previously mentioned, the lack of ability to assess which marketing efforts are successful and the inability to interact with your audience, which is often provided with forms of digital marketing platforms, such as social media.
“Though websites, social media, and online advertising may rule the talk of the marketing world,” argues B Squared, “print is still a key part of any company’s marketing plan. While smartphones and laptops captivate our attention for most of the day, there’s something about a tangible product that can really disrupt and stand out in your potential customers’ memory.”
Each form of marketing serves different purposes and reaches a different demographic. For example, if you had a younger targeted audience, you may have better luck marketing to them online because they will typically spend more time on the internet than older audiences.
Overall, each form of marketing has the potential to be effective and reach your customer base. Traditional marketing is not obsolete and still offers many benefits. In order to determine which form of marketing will best suit your company, you need to understand your audience. Often, utilizing both forms of marketing will yield positive results.
Are you trying to boost your company’s marketing presence? Sign up for an email marketing campaign with Rockstar Designs to give your company the extra edge it needs.