The vast majority of customers now rely largely on the internet and social media when it comes to finding information about a business. However, as a business owner, the idea of spending your hard-earned money on the internet can be daunting, particularly given how many different methods there are when it comes to using digital advertising to attract local customers. Here are five easy-to-execute tips to help you attract local customers.
Make Yourself Visible in Google Maps
When someone googles the name of a business, more often than not, that business will be listed alongside key information in Google maps. This information includes a link to the website, customer reviews, and contact information. Thankfully, claiming your business listing is easy, and there are easy-to-follow instructions on how you can do just that. Before you do, make sure that your website is up-to-date, that your social media content is fresh, and that your address is accurate. After all, there’s no sense in claiming your Google business page if the information you have won’t get your customers to your store!
Managing Online Reviews
Virtually all online users read reviews. Make sure to register your business, create a page or claim it’s listing on the major networks like Google, Facebook, and Yelp. From there, try to get your customers to leave online reviews. You can do this by:
- Leaving stickers and reminders to leave a review
- Leaving links on your website and in your social media
- Putting reminders on checks and invoices
Unfortunately, no matter how conscientious of a business owner you are, bad reviews will happen. When they do, try to respond and explain what went wrong, offer to remedy the situation and create an open dialogue. Even if the review is bad, your potential customers will see that you care about your customers and their opinions when they see your response.
Use Social Media to Advertise to Local Customers
Social media platforms have options that allow you to target local customers. Take a class, watch a YouTube video or consider hiring a professional to determine the additional keywords that will allow you to reach local customers who may be interested in your services. Social media works: More then $15 billion was spent on social media in 2018.
Target Your Website with Local Keywords
Search engine optimization (SEO) is critical for small-business owners. It ensures that your business will be found by people who are looking for it. To that end, make sure that your website is loaded with local keywords that can be found by people in your area. Placement of your keywords matters, too. You should put the name of the most searched municipality in your website’s title page. Thankfully, Google has a robust and free tool that can help you find the best keywords for your site.
Get Help from a Professional
Attracting local customers and keeping your website and social media content targeted appropriately can be difficult for most people. Fortunately, our business can help. If you are local to the Michigan area and looking for an expert in attracting local customers, check out our website or give our office a call or send an email, and we’ll discuss how we can help your business grow and succeed.
Every business owner knows that they need a website and an active social media presence, but targeting it to get local customers can be a challenge. It requires research, time and, in many cases, money and real expertise. Check out these tips, and if you need more help, reach out to digital marketing professionals to maximize your business’ online presence.