For B2B businesses, companies are their customers. At your B2B company, you might find that standard customer acquisition methods aren’t having the best results. If you want to have success in obtaining new business partnerships, consider trying a few traditional marketing methods. Here are four traditional marketing strategies that B2B businesses should consider trying.
Considering Offering Samples or Freebies
You might also try giving away samples or freebies in order to drum up new partnerships. Business clients often want to be able to see how a product or service works. Having samples to give away addresses this issue. Also, it’s human nature to be happy about receiving something for free that would have otherwise cost money. In fact, CIO reports that Costco is able to obtain 100-600 percent sale increases for certain products they offer samples of.
Don’t Be Afraid of Cold Calling
In certain situations, your company won’t have a large number of leads coming in. In many instances and for many companies cold calling is effective for lead generation. Cold calling might seem intimidating to a lot of people, but it’s an underutilized marketing method that you should consider. Don’t worry if cold calling seems uncomfortable. The more experience you gain from these calls, the faster those nerves go away.
Direct Mail Marketing
As a business owner, you’re aware that it’s important to stay ahead of the competition. It’s wise to utilize strategies that your competitors are not. While many B2B companies are sending out emails, try a more direct approach. It’s easy to think of direct mail as something that’s becoming unpopular, but this isn’t true. DMNews found that direct mail has a 4.4 percent response rate, much higher than email’s 0.12 percent response rate. In addition to a high response rate, technology for direct mail marketing has advanced in recent years. It used to be difficult to optimize direct mailings for efficiency. Now, automation technology makes direct mail marketing much more efficient for modern businesses.
In this day and age, it’s rare that people meet face to face. Unfortunately, this places distance between a B2B company and its clients. If you want to remove this distance, attending local networking events can help. While this might seem uncomfortable, it’s difficult to match the connection between two people speaking to each other in person. Those connections can result in valuable new client relationships.
There are several traditional marketing strategies that could help B2B businesses obtain more customers. If you want to increase leads as fast as possible, consider combining these strategies. Before too long, your company will begin receiving a steady stream of communication from potential clients.
If you or your company is in need of marketing assistance, whether it’s social media, email or more, see how we can help!