Digital marketing has become increasingly popular over the last several years. This is because the majority of the world’s population is spending an increased amount of time online. Additionally, the popularity of social media and video sharing platforms has increased.
The amount of marketing and advertising done on these sites has risen sharply as a result. The following information provides a more in-depth look at the realm of digital marketing and its overall impact on traditional marketing platforms:
Digital Marketing vs. Traditional Marketing
Essentially, marketing can be defined as various concepts that, together, create a bigger picture, including advertising, public relations (PR), setting prices, determining distribution channels, research, etc.
According to Chron, many users trust traditional marketing. “Since they enjoy long and storied track records, these methods are familiar to consumers. They also appear more manageable than the sometimes frenzied domain of digital media.”
Typically, traditional marketing focuses on utilizing platforms, such as radio, television, billboards, newspapers, magazines, and point of sale advertisements. Digital marketing utilizes platforms such as social media, video sharing sites like YouTube, and ads on various other types of websites that their targeted customer base frequents.
Many in advertising believe that digital marketing has essentially killed traditional forms of marketing. However, this is not the case. For example, print advertising is still a key part of any company’s marketing plan.
Pros and Cons of Digital Marketing
Each form of marketing has its benefits and drawbacks. For example, digital marketing can be rather expensive. Social media marketing can help you save money in the long run because if you have the ability to create your own social media following and you post your own engaging content this has the potential to reach a vast amount of your potential customers without spending a lot of money on advertising.
Furthermore, utilizing digital marketing can typically allow companies to analyze their marketing efforts more effectively and in real time.
Benefits of traditional marketing include the fact that people are still watching television at a steady rate, with many television events reaching millions of potential customers simultaneously. Magazines and print journalism have also proven effective in drawing in customers. Radio and billboards can also retain audiences with the right advertising.
Pros and Cons of Traditional Marketing
Traditional forms of marketing are still effective and have the ability to reach a vast amount of people. Some of the disadvantages include, as previously mentioned, the lack of ability to assess which marketing efforts are successful and the inability to interact with your audience, which is often provided with forms of digital marketing platforms, such as social media.
“Though websites, social media, and online advertising may rule the talk of the marketing world,” argues B Squared, “print is still a key part of any company’s marketing plan. While smartphones and laptops captivate our attention for most of the day, there’s something about a tangible product that can really disrupt and stand out in your potential customers’ memory.”
Each form of marketing serves different purposes and reaches a different demographic. For example, if you had a younger targeted audience, you may have better luck marketing to them online because they will typically spend more time on the internet than older audiences.
Overall, each form of marketing has the potential to be effective and reach your customer base. Traditional marketing is not obsolete and still offers many benefits. In order to determine which form of marketing will best suit your company, you need to understand your audience. Often, utilizing both forms of marketing will yield positive results.
Are you trying to boost your company’s marketing presence? Sign up for an email marketing campaign with Rockstar Designs to give your company the extra edge it needs.
Courtesy of Marketing Land
If you are in business and you sell products, you need to focus on the people in that area first. Your first clients should be people who live around the same area. Most business people fail because of targeting people who are far away first. Therefore, if you want to engage the local market and grow your business, this is what you need to do:
Customer Experience is a Priority
Courtesy of Yotpo Voice
Amazon CEO Jeff Bezos can also tell you that obsessing over your clients is necessary. The owner of the business should ensure that your customer support team can offer an excellent customer experience. Once you provide your clients with a great experience, their level of loyalty improves. You need to come up with a business model that gives your clients maximum attention. Soliciting feedback in the form of reviews and responding to them is a great way to help your customers feel listened to while improving your public image. Whether you make a sale worth $1 or $1M, you need to ensure that all your clients are treated exceptionally well.
Humanize Your Brand
Courtesy of Pan Marketing Nut
In business, clients always want to feel like you understand their needs and that they can relate to your brand. A good example is finding a person on your team who is passionate about your brand and can communicate naturally without stress. The person you select should be able to be trained to represent your brand and relate to all your clients. Allow the person to write blogs on your website where clients can read and engage with your brand. The thing is establishing your brand’s voice using a face that is trusted.
Get to Know Your Clients
Courtesy of Macquarie
Every business needs to invest in excellent customer relationship management (CRM) tool. Therefore, the moment your CRM is running fluently, you can get accurate records of all your clients. You should not only focus on the client’s financial information, but you should also know their birthdays, hobbies and interests. It is essential to respond in a timely manner when your clients reach out to you. Engage with your clients and let them know you care. Some businesses even know their customer’s favorite coffee so that they have it ready when the client visits. Before meeting or calling a client, ensure you go through his or her personal fact file so that you get to know the kind of person you are dealing with.
Make Use of Social Media
Courtesy of WordStream
In today’s world, everybody has at least one account on a social media platform; it may be on Facebook, Instagram, Twitter or Snapchat. For you to be able to reach out to your clients, you need to have business accounts on all social media platforms. Most social media pages allow you to promote your posts so that they can reach a wider audience. The more people you can reach, the more you engage with them. As a result, you can make them buy your products or services.
Additionally, once you start gaining followers on social media, you should ensure that you respond to all their questions immediately. An active social media account is a significant advantage when it comes to winning the trust of your clients. Additionally, technology can also be used in social media campaigns. Social management tools like Edgar and Sprout can post content across different social media platforms and monitor them.
Physical Mail, Print Ads, and Newsletters
Courtesy of Ready To Go Newsletters
As much as many people think that physical mail is not important nowadays, it is one of the essential tools for customer engagement and building brand loyalty. Just like people kept in touch with one another in the past and still today, companies build relationships with their clients by updating them on new things using mail newsletters. As much as chasing new clients is necessary, retaining the old ones is also vital for your business. Many companies tend to pay more attention to winning new clients, and they forget about the old ones.
Simple tips like the ones mentioned in this article can help you build a great relationship with your clients. Once you impress your current clients, they will spread the good news, and you will win new ones.
Getting on social media is often as far as a businesses go. They open a profile and, perhaps, upload their logo, and they sit back and wait for the magic to happen. Soon, they realize that there’s no magic. Success on social media is neither automatic nor guaranteed.
Create a Content Calendar
You and your team may not have the time to publish content every day. For this reason, scheduling content makes sense. Although some sites, such as Facebook, have built-in scheduling functions, third-party tools that do this for multiple sites are also available.
While moving forward with your social media strategy, you will need to learn how to create a content calendar to ensure that you always have the right content posted at the right time to your social networks. In other words, create and schedule content when you have time. This will free your workday to respond to and interact with your audience.
Choose the Right Channels
Trying to stay actively engaged on all the top social networks can overwhelm many businesses. So, they should, instead, try to find the two or three sites that give them the most access to their prospects and customers.
Sure, Facebook has a couple billion daily users, making it a no-brainer for most businesses. However, some people might gravitate to other social networks, including those that emphasize visual content. It’s up to you to use scheduling to ensure your primary channels get the attention they deserve.
Use Your Time Wisely
As you engage your social media audiences, use your time wisely. Although you need to publish original content, you also need to reply to questions and comments promptly. Furthermore, you and your team need to share third-party content and socialize.
Most small businesses have barely enough time to get their essential work done every day. That’s why scheduling your content on social media makes sense. You can provide financial incentives for team members to create content and then schedule it for publishing at regular intervals.
Get the Right Content Mix
Avoid the temptation to bombard your audience with sales pitches. Instead, focus on building relationships with 80 percent of your content. As people begin to recognize your brand as a trusted friend, you can use the remaining 20-percent of your content to promote your business.
In summary, you can accomplish more on social media if you learn to schedule your content. As you move forward, follow the above tips to ensure you get the best return on your investment. For more information on social media marketing, contact Rockstar Designs!
Active Resource Group | How To Create A Content Calendar
Sprout Social | 8 Top Social Media Scheduling Tools for 2018 & Beyond
Post Planner | The 9 Types of Social Media Content You Need to Use
One of the questions that many business owners and managers ask themselves is whether or not they should include a ‘Meet the Team’ page on their websites. With so much competition in the online marketplace, you want to be sure to provide all of the information that customers may be looking for when they visit your website. But do you really need a ‘Meet the Team’ page? There are actually many benefits associated with such a page, and the following four benefits are some of the best.
Showcase Your Teams’ Talents
One of the best reasons to include a ‘Meet the Team’ page on your website is because it is a great place to showcase your teams’ unique talents. When consumers search for products or services, they want to be sure that the employees of businesses are experts in their field. You can reassure them that your employees are professionals by describing each persons accomplishments and talents on a ‘Meet the Team’ page.
Strengthen Customer Relationships
Another great reason to consider including a ‘Meet the Team’ page on your company’s website is that it can help to strengthen relationships with existing customers. By including a brief history and the mission of your company, a ‘Meet the Team’ page can prove that your business is reliable and dedicated to serving its customers. This is true for both large and small businessesThis is true because a page such as this places a “face” on your company, and as a result, customers will feel more comfortable interacting with your business’ employees. For this same reason, a ‘Meet the Team’ page can encourage potential customers to seek your products and services as well.
Prove Reliability and Dedication
If you are a smaller business a Meet the Founder page may be more appropriate. For example, take this page on Womply’s founder, Toby Scammel; it covers the details of the foundations of the company, the vision of the company, and the credentials of the founder. These are important details that flesh out the company and help establish trust between it and its customers. Nevertheless, in either case, you will want to include such information as your company’s history, how long it has been operating, and your overall mission and goals for serving your prospective clientele.
Increase Website Traffic
When prospective customers are comparing businesses, one of the first things they often look for (aside from a products and services page) is an ‘About Us’ page or something similar. Because of this, you want to be sure to add such a page so that prospective customers do not steer away from your website and visit the website of a competitor instead. Take the opportunity to get creative with how you can present your team to the world wide web!
If you are like many other business owners and managers today, you have probably asked yourself whether or not you should add a ‘Meet the Team’ page on your website. There are actually many reasons why you should include such a page, and some of the best reasons are described above. If you have questions about what you can do to improve your website, please contact Rockstar Designs today!
While web design, online ads, and social marketing are always important marketing strategies to invest in, an environment where few products, ideas, and services are considered unique offerings and there’s a competitor on every corner, business and marketing strategies have found it necessary to go bigger and bolder to capture and retain the attention of their audiences. It’s called guerrilla marketing. Modeled after the surprise and unconventional tactics of low-budget guerrilla warfare, guerrilla marketing is all about using a limited budget to create an indelible impression and social buzz that promotes brand awareness. Let’s look at seven branding solutions perfect for Guerilla marketers?
1. Branded Vehicle Decals
Courtesy of Cortez Van: Commercial Van Wraps
Attention, exposure, low-cost; branded decals check all the boxes. However, they only do this when they aren’t stock logos blending into the sea of traditional advertising landscape. The imagery should deliver a unique, intriguing, and memorable moment that the consumer will inevitably stop, think, laugh, and link your brand to. Research to make sure your decal idea hasn’t been done before and then develop a clever means of delivery. The creativeness here isn’t in the decal itself; it’s in the message and delivery of the decal.
2. Sticker Buzz
Again, an idea that checks all the boxes when the imagery, ideation, and delivery are unique.
Reddit co-founder Alexis Ohanian describes the start of Reddit in the book Make Something People Love – Lessons From A Start-Up Guy. Throughout Reddit’s history, a total of $500 has been spent on marketing, and every single dollar was on stickers. Alexis took the cute little Reddit alien stickers with him everywhere to hand out and stick on things, and he says that it wasn’t a few months later that he began noticing people uploading them across the internet. Alexis credits stickers with building Reddit’s 100 million unique visitors per month, and he calls stickers “currency for startups.”
Use stickers to make people curious about your brand. A sticker sheet placed in certain books at a bookstore will undoubtedly make the reader wonder why and who? Calgary Farmers’ Market placed stickers on apples and hung them from winter-bare trees in urban areas to promote sales during slow winter months.
3. Create Photo-Worthy Spaces And Moments
Social media channels like Facebook, Instagram, and Snapchat have mapped many of entities as go-to places for photo opportunities via the viral social buzz photo sharing creates. The goal is to transition your audience from mere observers to participants. As such, they become an invaluable free component of your marketing efforts.
Labella lip balm, for example, provided a “kissing point” on a train platform that has since become a golden goose for branding by linking their name with hundreds of thousands of social media photos. Sunglass Hut’s “bling wall” is another example of how marketing strategies are incorporating photo-op inspiration to immerse their brand into the public’s social media streams. The Pulse offers some more examples.
4. Entrench Your Audience In The Marketing Scene
Courtesy of Promo 4 Kids
Coupons and promos are hit and miss opportunities that typically only peak interest when there’s a concurring need present. Guerilla tactics dig out a hole and invite the consumer to jump in and become part of the opportunity itself through treasure hunts, active competitions, offline gamification, online gaming rewards, and so forth. Treat customer engagement as if your business life depended on it.
Few can resist the lure of a game. Studies have shown that gaming marketing is the ideal way to engage audiences in that perfect storm moment between when they aren’t bored nor experiencing heightened anxiety. Gaming focuses the audience without closing their minds to the marketing message.
Adidas demonstrated this gaming lure with their guerilla-style blue duck game that placed plastic duck in Pilestraede, Copenhagen’s Enghave Plads fountain; the ducks read that they’d swam too far and needed help returning home in exchange for a reward. When returned to the new store opening, the participants received a freebie and got to keep the duck. The gaming element has remapped the packaging of a “coupon.”
5. Hack Your Own Product
Sounds counterproductive at first glance, right? There’s a central question that must be answered for any consumer-based business: do you know how your buyer thinks? The answer is no more often than yes.
Getting customers to see a product or service from multiple perspectives is actually a huge tool in your marketing belt. Imagine an egg basket. Now, imagine that egg basket with a “ 4/$1 Chicken Dinner” sign. You’ve just made your customer stop, think, and view the egg a different way.
Placement is another hack. Imagine a can of soup on the soup aisle. There, it’s just one of many cans of soup. Now, imagine that same can of soup at the end of the cold and flu medication aisle. Product placement has transitioned it beyond just a can of soup among the many other cans of soup. Guerilla branding solutions enable entities to take the resources they already have and hack the perspective, usage, and visualization of how those resources are employed.
Your product or service may be a hack in itself. A campaign could be to get consumers, experts, and various niches to hack your product. This could be product naming, challenging it, discovering new uses for it, and so forth. Brand visibility explodes when you allow outsiders a direct link to being a part of the brand itself.
6. Flash Moments
Flash mobs aren’t necessarily a bad idea if you have a unique and engaging spin on it. Flash “cleanups,” for example, are creating a lot of internet buzz for organizations. The idea is to work with event organizers with their own budget limitations to become or sponsor their waste management team. You show you care about the community and green efforts while you’re sporting workwear with your brand being advertised. These are unguarded moments to speak to your audience in an unexpected way.
It doesn’t have to be green. Think about what type of guerrilla marketing campaign embodies the core strengths, beliefs, or values of your brand so that onlookers associate the memory of the event and actions with one of the key components of your specific brand.
7. Big Displays That Link Ideas With Branding
Courtesy of Daily Mail
Unicef took a water bottle dispensing machine and turned it into one of the biggest donation-grabbers in history when they filled it with diseased water bottles to show that the world still doesn’t have a clean water drinking supply.
IKEA used their Billy bookcase line to place books on Australia’s Bondi Beach so that passers could read, swap, and donate to support literacy.
A tampon company even dropped a load of tampons across a beach to connect their company with nixing the notion that women can only go to the beach at certain times of the month.
The examples of this connective power between ideas and products are endless. Don’t repurpose, however. The Ice Bucket Challenge was a novel idea that went viral supporting Lou Gehrig’s disease, but other entities fell flat and hard when they came off as contrived in mimicking the idea too closely. Creatively brainstorm how your brand can connect with taboo and meaningful ideas in unexpected, memorable, and unusual ways.
These seven guerilla-style branding solutions will work on even the most minuscule budget to provide huge impacts. Now, go put that brainpower and creativity to work.