Has Digital Marketing Killed Traditional Marketing?

Digital marketing has become increasingly popular over the last several years. This is because the majority of the world’s population is spending an increased amount of time online. Additionally, the popularity of social media and video sharing platforms has increased.

The amount of marketing and advertising done on these sites has risen sharply as a result. The following information provides a more in-depth look at the realm of digital marketing and its overall impact on traditional marketing platforms:

Digital Marketing vs. Traditional Marketing

Essentially, marketing can be defined as various concepts that, together, create a bigger picture, including advertising, public relations (PR), setting prices, determining distribution channels, research, etc.

According to Chron, many users trust traditional marketing. “Since they enjoy long and storied track records, these methods are familiar to consumers. They also appear more manageable than the sometimes frenzied domain of digital media.”

Typically, traditional marketing focuses on utilizing platforms, such as radio, television, billboards, newspapers, magazines, and point of sale advertisements. Digital marketing utilizes platforms such as social media, video sharing sites like YouTube, and ads on various other types of websites that their targeted customer base frequents.

Many in advertising believe that digital marketing has essentially killed traditional forms of marketing. However, this is not the case. For example, print advertising is still a key part of any company’s marketing plan.

Pros and Cons of Digital Marketing

Each form of marketing has its benefits and drawbacks. For example, digital marketing can be rather expensive. Social media marketing can help you save money in the long run because if you have the ability to create your own social media following and you post your own engaging content this has the potential to reach a vast amount of your potential customers without spending a lot of money on advertising.

Furthermore, utilizing digital marketing can typically allow companies to analyze their marketing efforts more effectively and in real time.

Benefits of traditional marketing include the fact that people are still watching television at a steady rate, with many television events reaching millions of potential customers simultaneously. Magazines and print journalism have also proven effective in drawing in customers. Radio and billboards can also retain audiences with the right advertising.

Pros and Cons of Traditional Marketing

Traditional forms of marketing are still effective and have the ability to reach a vast amount of people. Some of the disadvantages include, as previously mentioned, the lack of ability to assess which marketing efforts are successful and the inability to interact with your audience, which is often provided with forms of digital marketing platforms, such as social media.

“Though websites, social media, and online advertising may rule the talk of the marketing world,” argues B Squared, “print is still a key part of any company’s marketing plan. While smartphones and laptops captivate our attention for most of the day, there’s something about a tangible product that can really disrupt and stand out in your potential customers’ memory.”

Each form of marketing serves different purposes and reaches a different demographic. For example, if you had a younger targeted audience, you may have better luck marketing to them online because they will typically spend more time on the internet than older audiences.

Overall, each form of marketing has the potential to be effective and reach your customer base. Traditional marketing is not obsolete and still offers many benefits. In order to determine which form of marketing will best suit your company, you need to understand your audience. Often, utilizing both forms of marketing will yield positive results.

Are you trying to boost your company’s marketing presence? Sign up for an email marketing campaign with Rockstar Designs to give your company the extra edge it needs.

5 Ways to Engage With Local Markets

Courtesy of Marketing Land

If you are in business and you sell products, you need to focus on the people in that area first. Your first clients should be people who live around the same area. Most business people fail because of targeting people who are far away first. Therefore, if you want to engage the local market and grow your business, this is what you need to do:

Customer Experience is a Priority

Courtesy of Yotpo Voice

Amazon CEO Jeff Bezos can also tell you that obsessing over your clients is necessary. The owner of the business should ensure that your customer support team can offer an excellent customer experience. Once you provide your clients with a great experience, their level of loyalty improves. You need to come up with a business model that gives your clients maximum attention. Whether you make a sale worth $1 or $1M, you need to ensure that all your clients are treated exceptionally well.

Humanize Your Brand

Courtesy of Pan Marketing Nut

In business, clients always want to feel like you understand their needs and that they can relate to your brand. A good example is finding a person on your team who is passionate about your brand and can communicate naturally without stress. The person you select should be able to be trained to represent your brand and relate to all your clients. Allow the person to write blogs on your website where clients can read and engage with your brand. The thing is establishing your brand’s voice using a face that is trusted.

Get to Know Your Clients

Courtesy of Macquarie

Every business needs to invest in excellent customer relationship management (CRM) tool. Therefore, the moment your CRM is running fluently, you can get accurate records of all your clients. You should not only focus on the client’s financial information, but you should also know their birthdays, hobbies and interests. Some businesses even know their customer’s favorite coffee so that they have it ready when the client visits. Before meeting or calling a client, ensure you go through his or her personal fact file so that you get to know the kind of person you are dealing with.

Make Use of Social Media

Courtesy of WordStream

In today’s world, everybody has at least one account on a social media platform; it may be on Facebook, Instagram, Twitter or Snapchat. For you to be able to reach out to your clients, you need to have business accounts on all social media platforms. Most social media pages allow you to promote your posts so that they can reach a wider audience. The more people you can reach, the more you engage with them. As a result, you can make them buy your products or services.

Additionally, once you start gaining followers on social media, you should ensure that you respond to all their questions immediately. An active social media account is a significant advantage when it comes to winning the trust of your clients. Additionally, technology can also be used in social media campaigns. Social management tools like Edgar and Sprout can post content across different social media platforms and monitor them.

Physical Mail, Print Ads, and Newsletters

Courtesy of Ready To Go Newsletters

As much as many people think that physical mail is not important nowadays, it is one of the essential tools for customer engagement and building brand loyalty. Just like people kept in touch with one another in the past and still today, companies build relationships with their clients by updating them on new things using mail newsletters. As much as chasing new clients is necessary, retaining the old ones is also vital for your business. Many companies tend to pay more attention to winning new clients, and they forget about the old ones.

Simple tips like the ones mentioned in this article can help you build a great relationship with your clients. Once you impress your current clients, they will spread the good news, and you will win new ones.

Why You Need To Schedule Your Content On Social Media Carefully

Getting on social media is often as far as a businesses go. They open a profile and, perhaps, upload their logo, and they sit back and wait for the magic to happen. Soon, they realize that there’s no magic. Success on social media is neither automatic nor guaranteed.

Create a Content Calendar

You and your team may not have the time to publish content every day. For this reason, scheduling content makes sense. Although some sites, such as Facebook, have built-in scheduling functions, third-party tools that do this for multiple sites are also available.

While moving forward with your social media strategy, you will need to learn how to create a content calendar to ensure that you always have the right content posted at the right time to your social networks. In other words, create and schedule content when you have time. This will free your workday to respond to and interact with your audience.

Choose the Right Channels

Trying to stay actively engaged on all the top social networks can overwhelm many businesses. So, they should, instead, try to find the two or three sites that give them the most access to their prospects and customers.

Sure, Facebook has a couple billion daily users, making it a no-brainer for most businesses. However, some people might gravitate to other social networks, including those that emphasize visual content. It’s up to you to use scheduling to ensure your primary channels get the attention they deserve.

Use Your Time Wisely

As you engage your social media audiences, use your time wisely. Although you need to publish original content, you also need to reply to questions and comments promptly. Furthermore, you and your team need to share third-party content and socialize.

Most small businesses have barely enough time to get their essential work done every day. That’s why scheduling your content on social media makes sense. You can provide financial incentives for team members to create content and then schedule it for publishing at regular intervals.

Get the Right Content Mix

Avoid the temptation to bombard your audience with sales pitches. Instead, focus on building relationships with 80 percent of your content. As people begin to recognize your brand as a trusted friend, you can use the remaining 20-percent of your content to promote your business.

In summary, you can accomplish more on social media if you learn to schedule your content. As you move forward, follow the above tips to ensure you get the best return on your investment. For more information on social media marketing, contact Rockstar Designs!



Active Resource Group | How To Create A Content Calendar

Sprout Social | 8 Top Social Media Scheduling Tools for 2018 & Beyond

Post Planner | The 9 Types of Social Media Content You Need to Use

Should You Include a ‘Meet the Team’ Page on Your Website?

One of the questions that many business owners and managers ask themselves is whether or not they should include a ‘Meet the Team’ page on their websites. With so much competition in the online marketplace, you want to be sure to provide all of the information that customers may be looking for when they visit your website. But do you really need a ‘Meet the Team’ page? There are actually many benefits associated with such a page, and the following four benefits are some of the best.

Showcase Your Teams’ Talents

One of the best reasons to include a ‘Meet the Team’ page on your website is because it is a great place to showcase your teams’ unique talents. When consumers search for products or services, they want to be sure that the employees of businesses are experts in their field. You can reassure them that your employees are professionals by describing each persons accomplishments and talents on a ‘Meet the Team’ page.

Strengthen Customer Relationships

Another great reason to consider including a ‘Meet the Team’ page on your company’s website is that it can help to strengthen relationships with existing customers. By including a brief history and the mission of your company, a ‘Meet the Team’ page can prove that your business is reliable and dedicated to serving its customers. This is true for both large and small businessesThis is true because a page such as this places a “face” on your company, and as a result, customers will feel more comfortable interacting with your business’ employees. For this same reason, a ‘Meet the Team’ page can encourage potential customers to seek your products and services as well.

Prove Reliability and Dedication

If you are a smaller business a Meet the Founder page may be more appropriate. For example, take this page on Womply’s founder, Toby Scammel; it covers the details of the foundations of the company, the vision of the company, and the credentials of the founder. These are important details that flesh out the company and help establish trust between it and its customers. Nevertheless, in either case, you will want to include such information as your company’s history, how long it has been operating, and your overall mission and goals for serving your prospective clientele.

Increase Website Traffic

When prospective customers are comparing businesses, one of the first things they often look for (aside from a products and services page) is an ‘About Us’ page or something similar. Because of this, you want to be sure to add such a page so that prospective customers do not steer away from your website and visit the website of a competitor instead. Take the opportunity to get creative with how you can present your team to the world wide web!

If you are like many other business owners and managers today, you have probably asked yourself whether or not you should add a ‘Meet the Team’ page on your website. There are actually many reasons why you should include such a page, and some of the best reasons are described above. If you have questions about what you can do to improve your website, please contact Rockstar Designs today!

7 Creative Branding Solutions Perfect for Guerilla Marketers

While web design, online ads, and social marketing are always important marketing strategies to invest in, an environment where few products, ideas, and services are considered unique offerings and there’s a competitor on every corner, business and marketing strategies have found it necessary to go bigger and bolder to capture and retain the attention of their audiences. It’s called guerrilla marketing. Modeled after the surprise and unconventional tactics of low-budget guerrilla warfare, guerrilla marketing is all about using a limited budget to create an indelible impression and social buzz that promotes brand awareness. Let’s look at seven branding solutions perfect for Guerilla marketers?

1. Branded Vehicle Decals

Courtesy of Cortez Van: Commercial Van Wraps

Attention, exposure, low-cost; branded decals check all the boxes. However, they only do this when they aren’t stock logos blending into the sea of traditional advertising landscape. The imagery should deliver a unique, intriguing, and memorable moment that the consumer will inevitably stop, think, laugh, and link your brand to. Research to make sure your decal idea hasn’t been done before and then develop a clever means of delivery. The creativeness here isn’t in the decal itself; it’s in the message and delivery of the decal.

2. Sticker Buzz

Again, an idea that checks all the boxes when the imagery, ideation, and delivery are unique.

Reddit co-founder Alexis Ohanian describes the start of Reddit in the book Make Something People Love – Lessons From A Start-Up Guy. Throughout Reddit’s history, a total of $500 has been spent on marketing, and every single dollar was on stickers. Alexis took the cute little Reddit alien stickers with him everywhere to hand out and stick on things, and he says that it wasn’t a few months later that he began noticing people uploading them across the internet. Alexis credits stickers with building Reddit’s 100 million unique visitors per month, and he calls stickers “currency for startups.”

Use stickers to make people curious about your brand. A sticker sheet placed in certain books at a bookstore will undoubtedly make the reader wonder why and who? Calgary Farmers’ Market placed stickers on apples and hung them from winter-bare trees in urban areas to promote sales during slow winter months.

3. Create Photo-Worthy Spaces And Moments

Social media channels like Facebook, Instagram, and Snapchat have mapped many of entities as go-to places for photo opportunities via the viral social buzz photo sharing creates. The goal is to transition your audience from mere observers to participants. As such, they become an invaluable free component of your marketing efforts.

Labella lip balm, for example, provided a “kissing point” on a train platform that has since become a golden goose for branding by linking their name with hundreds of thousands of social media photos. Sunglass Hut’s “bling wall” is another example of how marketing strategies are incorporating photo-op inspiration to immerse their brand into the public’s social media streams. The Pulse offers some more examples.

4. Entrench Your Audience In The Marketing Scene

Courtesy of Promo 4 Kids

Coupons and promos are hit and miss opportunities that typically only peak interest when there’s a concurring need present. Guerilla tactics dig out a hole and invite the consumer to jump in and become part of the opportunity itself through treasure hunts, active competitions, offline gamification, online gaming rewards, and so forth.

Few can resist the lure of a game. Studies have shown that gaming marketing is the ideal way to engage audiences in that perfect storm moment between when they aren’t bored nor experiencing heightened anxiety. Gaming focuses the audience without closing their minds to the marketing message.

Adidas demonstrated this gaming lure with their guerilla-style blue duck game that placed plastic duck in Pilestraede, Copenhagen’s Enghave Plads fountain; the ducks read that they’d swam too far and needed help returning home in exchange for a reward. When returned to the new store opening, the participants received a freebie and got to keep the duck. The gaming element has remapped the packaging of a “coupon.”

5. Hack Your Own Product

Sounds counterproductive at first glance, right? There’s a central question that must be answered for any consumer-based business: do you know how your buyer thinks? The answer is no more often than yes.

Getting customers to see a product or service from multiple perspectives is actually a huge tool in your marketing belt. Imagine an egg basket. Now, imagine that egg basket with a “ 4/$1 Chicken Dinner” sign. You’ve just made your customer stop, think, and view the egg a different way.

Placement is another hack. Imagine a can of soup on the soup aisle. There, it’s just one of many cans of soup. Now, imagine that same can of soup at the end of the cold and flu medication aisle. Product placement has transitioned it beyond just a can of soup among the many other cans of soup. Guerilla branding solutions enable entities to take the resources they already have and hack the perspective, usage, and visualization of how those resources are employed.

Your product or service may be a hack in itself. A campaign could be to get consumers, experts, and various niches to hack your product. This could be product naming, challenging it, discovering new uses for it, and so forth. Brand visibility explodes when you allow outsiders a direct link to being a part of the brand itself.

6. Flash Moments

Flash mobs aren’t necessarily a bad idea if you have a unique and engaging spin on it. Flash “cleanups,” for example, are creating a lot of internet buzz for organizations. The idea is to work with event organizers with their own budget limitations to become or sponsor their waste management team. You show you care about the community and green efforts while you’re sporting workwear with your brand being advertised. These are unguarded moments to speak to your audience in an unexpected way.

It doesn’t have to be green. Think about what type of guerrilla marketing campaign embodies the core strengths, beliefs, or values of your brand so that onlookers associate the memory of the event and actions with one of the key components of your specific brand.

7. Big Displays That Link Ideas With Branding

Courtesy of Daily Mail

Unicef took a water bottle dispensing machine and turned it into one of the biggest donation-grabbers in history when they filled it with diseased water bottles to show that the world still doesn’t have a clean water drinking supply.

IKEA used their Billy bookcase line to place books on Australia’s Bondi Beach so that passers could read, swap, and donate to support literacy.

A tampon company even dropped a load of tampons across a beach to connect their company with nixing the notion that women can only go to the beach at certain times of the month.

The examples of this connective power between ideas and products are endless. Don’t repurpose, however. The Ice Bucket Challenge was a novel idea that went viral supporting Lou Gehrig’s disease, but other entities fell flat and hard when they came off as contrived in mimicking the idea too closely. Creatively brainstorm how your brand can connect with taboo and meaningful ideas in unexpected, memorable, and unusual ways.

These seven guerilla-style branding solutions will work on even the most minuscule budget to provide huge impacts. Now, go put that brainpower and creativity to work.


How Should You Interact With Customers On Facebook?

Social media has become a staple of many people’s lives. They use it to gather news both locally and globally as well as to keep up with their friends. Because of this ease of communication, it’s easy for them to see what others are saying about particular brands or companies. Sometimes those conversations can be useful, whereas, at other times, they may shed a poor light on the brand. A company could risk losing face or potential customers in this climate if they don’t utilize social media to their best interests. This article will discuss how you, as a marketer or business leader, can use your Facebook business page, to reply to comments, thank customers for interacting, answer questions, and respond to messages with Messenger so as to better your brand and image.

1. Keep It Casual

One of the best methods of interaction you can utilize is by remaining casual in your interactions. This is your chance to tone down the CEO image that many businesses can represent. By keeping the tone and communication casual with your customers, you can make them feel as though they are a valued friend or family member rather than just another source of profit. By treating them like an individual, they are more likely to feel as though their concerns are being heard, and they’ll see an actionable response. For those businesses where they are faced with having made a mistake, interaction is especially crucial in repairing that brand. You can provide authentic and genuine communication with your customers on a one-on-one basis that is likely going to be seen by many. By utilizing frank talk, you can begin the repair process.

2. Keep Them Included

If you haven’t already, you should definitely make a business page on Facebook where customers can easily access your site and post questions. You can also use this page to promote specific deals or products that your business is selling, or increasing engagement by publishing cool content. By making it exclusive to the Facebook community for a period before the information is widely released to the world, you can make those followers feel special and included. This can breed a sense of close connection with the brand. So, by having your employees offer informative tidbits about specific products that haven’t entirely been released just yet, you can have these customers pump up the excitement by telling their friends who might not necessarily be following the page.

3. Supportive And Sympathetic

Because text can be difficult to decipher, it’s crucial that interactions are using supportive and sympathetic language. You don’t need to lay on the cheese, but customers should be able to read what the employee is saying and feel that they are being understood and that their concerns matter.

Let Social Media Work For You

By utilizing the unique communication channels that marketing on Facebook and other social media provide, you can create lasting connections with your customers. Follow some of these suggestions when communicating with your customers, and you’ll be sure to make social media work positively for your business.


Crafting A Catchy Facebook Post

With Facebook being arguably the world’s most important social network, you need to master this platform as a business owner. If you don’t, you could miss out on a lot of potential business and traction in your industry. But you need the right toolset to make sure your FB posts are catchy so they can help your conversion rates. Here are four tips to consider when creating your next post:

Get the Length Right

The word count of your Facebook post is going to have a lot to do with your success on this platform. Sometimes, you need to have a short post that is only designed to get people to click through to your actual website. Other times, make the post longer if your goal is to generate engagement on FB itself so that you can build a community. The length will affect how catchy it is by setting the tone and depth of the article, and ultimately this is based on giving your target market what they want.


For a Facebook post to be catchy, it all starts with the headline. People are scrolling through their feed quickly today, and they are overwhelmed with all kinds of content from friends, family, and other companies’ pages. Make your headline count by virtually reaching out and stopping your readers in their tracks with an odd, special, urgent, or otherwise relevant benefit or fact in your headline.


Once you have generated the right kind of attention, you need to channel this attention into them reading further on in your post. Start to include more facts, figures, testimonials, and supporting evidence for what your post is about. Remember, keep the reader in mind. The only thing that defines “interesting” is what is relevant right this second to your market.

Build Desire and Close

The facts and figures and attention-grabbing done above are great. However, they only serve the purpose to set up your desire building and call to action. Use emotional language, paint the positives of taking action (share your page, subscribe to your email list, or buy a product, etc.) and the negatives of waiting for maximum effect.

When it comes to modern-day marketing, nothing is more important than your presence on social media. And if you can master Facebook, there is nothing you can’t do as a business. Use the tips above to make sure your Facebook posts are at the top of the crop and that you generate attention, interest, and ultimately action with your prospects.


Word Counter


PC Mag

A Beginner’s Guide to Social Analytics

With technology and social media use (and thus opportunities for advertisements) growing rapidly in recent years, individuals, businesses, and organizations are increasingly seeing the importance of these mediums for connecting with, and understanding, their audiences. Many of these platforms provide social analytics data which is incredibly valuable for identifying target market groups. With this information, businesses can create efficient and targeted marketing and advertising, and by keeping track of user behavior, you can make educated guesses about audience preferences. Understanding preferences ensure businesses are providing relevant and targeted services or products. This data can also be valuable by helping discover new possibilities in untapped markets. Perhaps there is a segment of an industry that has gone unexplored but which customers are looking for. This data can help identify these areas, providing opportunities for growth, expansion, and future profitability.

Understanding your target market

Businesses need to identify their target market and as such, social analytics is very valuable in helping understand and address the needs of customers. Though some individuals and businesses take a generalized approach, many more successful businesses identify specific audiences to address their needs better, whether through content, services, or products. Social analytics are thus incredibly valuable to determine who views your content, who buys your products, and what needs to be prioritized. The more you know about your audience, the better you can understand what they are looking for.

Maximizing Your Impact

Once you’ve identified who your market is, it’s important to understand the best way to reach them. Many businesses have limited budgets for marketing, so efficient use of resources is the best way to approach social media, marketing, and customer outreach. Finding the best platform and using useful content will maximize impact. Fortunately, social analytics will provide feedback and results on content, products, and services, allowing you to see what was successful. You can use different types of tools and managements applications to quickly identify hot spots or outliers in your metrics. You can further look into analytics data in areas such as timing, geography, and demographics to provide even more focused and impactful contact with audiences.

Finding Opportunities for Growth

Many businesses established in their industry and successfully reaching their audience begin to look for areas in which they can expand and grow. Social analytics data can provide information on such areas, by seeing what trends are out there and where customers can be gained. By learning about new groups and markets, businesses and individuals can expand their market share and online presence.

Social media and technology are ever-increasingly a significant part of interactions between businesses, group, individuals, and audiences. Many platforms can collect and provide data and social analytics, which can be incredibly valuable for identifying an audience, anticipating needs and preferences, and maximizing impact. Finally, analytics and also identify areas of growth and expansion in areas previously unexplored. By using social analytics, a business can operate efficiently and effectively, and become profitable for years to come.



Solar Winds

PC Mag


How to Reach Your Blog’s Target Audience

When you are starting a blog, you probably have a group of people in mind that you want to read what you are creating. Whether you are creating this for your family, your clients, or you are trying to become an influencer, there are a few things you need to do to make sure you are reaching the people you set out to connect with.

Know Your Audience

Your first step to reaching your target audience is knowing who they are. The key to success here is doing your target market research. This research process will help you determine things like where your audience lives, whether they like to shop online, if they are active on social media, etc. Three kinds of data that you’ll obtain through your target market research process include geographic, demographic, and psychographic data.

Do Your Keyword Research

Once you’ve attained a clear understanding of who your audience is, you’re ready to start putting the content for your blog together. To ensure your audience will actually find this content, make sure you do some keyword research. This process will involve determining which words and phrases people are typing into the search field when they try to locate the kind of information you are putting out on the internet. It doesn’t matter how good your content is if no one can find you. Once you know what these words are, you can use them to focus your SEO efforts. Be careful to avoid keyword stuffing. Not only does this not look good, Google doesn’t like it either.

Make The Blogging Process Interactive

One of the best ways to make your online blogging process successful is by making your posts as interactive as possible. Taking this step will empower you to keep your audience engaged with your brand, thereby putting the relationship-building process in full effect. There are hundreds of strategies you can employ to make your blog posts interactive. One of them is the consistent production of Q & A blog posts. These posts will enable your site visitors to ask specific questions about what you are creating and feel like they are important to you. When your audience feels like they are heard, they will be more invested in what you are creating.

Distribute Your Posts

One of the biggest challenges of publishing a blog is getting your audience to visit your site to read new posts. In the past, people would subscribe to blogs using an RSS feed which would notify them when a blog that they follow published a new post. Now, people primarily find out about new blog posts through their social media feed.

Not everyone is going to be willing to subscribe to your email list, but most people will follow a social media channel without a second thought and are likely to check their feed throughout the day. This makes social media the most effective way to notify your audience about a new blog post. Facebook specifically is where most people find out about new blog posts, so it’s important that you post to your Facebook page whenever you have a new article on your blog. In many cases you can even link your account to your blog to automatically post to your Facebook page whenever your blog is updated.

The Beginner’s Guide to Marketing Channel Attribution

Image courtesy of KeyedIn Portfolio Management

If you are an entrepreneur or marketer, then it is important that you understand the concept of marketing channel attribution. This is true whether you drive traffic to your site, do affiliate marketing, use organic traffic, or paid traffic. If you don’t know where your traffic is coming from, you can’t gain key insights that help you grow your brand. Get a head start by reading this primer on marketing channel attribution.


The first thing that you need to understand is that analytics is your friend. Analytics allows you to see exactly what your traffic is doing once they hit your page. They also help you see how your traffic is attributed. For instance, someone coming from Social Media might be worth more to your business than someone from email. The way to know this is with an understanding of conversion rate data generated by analytics.


To understand marketing channel attribution, you need to know how much a visitor is worth to your brand. This is calculated based on their conversion rate. Essentially, it is how much they buy compared to how many times they visit your site. Email signups or free trials are another metrics you can look at as well. Once you know this, you have a better idea of how to attribute marketing channels for conversions:

Deciding How To Set Up Your Attribution

In analytics platforms like Google’s free flagship program, you can see exactly what the path is that your prospect took before either bouncing or converting. This means you can see if they hit your site after clicking on a paid ad, social media link, or email promotion.


This is important because, with some of your partners, you might have attribution agreements that say if the visitor converts within 30 days after visiting your site through their affiliate link, they get a commission. If you don’t know exactly what the attribution model is, then you can’t get paid and vice versa, so decide this in advance and set up your analysis software to trigger it based on those parameters.

In today’s digital marketing world, long gone are the days where there were only one or two channels to deal with. Today, savvy marketers need to have their fingers on the pulse of all their channels. That way, you can attribute sales and conversion the proper way. This will boost your profits, please your partners, and let you run analysis on your data to take your results to the next level.