In 2004, Mark Zuckerberg created a simple website for his fellow Harvard students. It was intended for networking and communication and quickly branched out to additional colleges and people. This site, Facebook, would eventually become a massive Internet superpower frequented not only by students but also friends, strangers, celebrities and organizations. Though Facebook is widely considered to be a social website, its original mission of networking continues to this day. Many businesses have found a home there, using the platform to boost their popularity and sales.
Facebook’s Business Model
Facebook helps businesses in many ways. First and foremost, they do this through advertising. In fact, since Facebook doesn’t require its users to pay a membership fee, they’ve become dependent on ad revenue. It’s a business model that’s been employed for a long time; before the Internet’s creation, radios, magazines and television stations all relied on ads. Facebook has found great success in advertising; in 2017, they made approximately $39,942,000 just through ads. In exchange for this sum, businesses have gained massive traction on the website, increasing their sales and clientele.
However, paid advertising is not the only thing Facebook offers businesses. Thanks to the sheer amount of people on Facebook, earning word-of-mouth advertising is equally common. Facebook pages don’t have hours of operation; they allow people unfiltered access to their products or services 24/7. As clients or curious newcomers interact with the business’s posts, they also share it with their friends.
For example, say a local ice cream shop hosts a giveaway on their Facebook group. Anyone in the community can share that post to their own timeline, giving the shop free advertising. In fact, Facebook has evolved over the years, making it much easier for people to see what their friends are doing. Now, if a user so much as comments on or likes a post, it can show up in their friends’ timelines. It’s made it easy for a business to acquire earned advertising.
Modern Advertising with Facebook
Facebook has made many similar, small adjustments over the years. Facebook walls became timelines, with different classes of pages depending on the need. If a user wants a personal page, they can still do that, but there are also individualized pages for community figures, freelancers, non-profits and other types of organizations. Facebook reviews changed to recommendations to encourage additional exposure and to prevent the potential negative effects of word-of-mouth promotion. Recommended posts now appear in timelines alongside regular posts, broadening the number of businesses a user can interact with on any given day.
Facebook needs businesses, and businesses need Facebook. In this modern age, businesses need an internet presence to survive. Bigger names do this through a company website, but not all organizations have the resources or budget to maintain one. In that respect, Facebook makes for an excellent middle ground. When people research a business, a Facebook page is sometimes all it takes to give them the information they need. Even if a business does have its own website, a Facebook page supplements it, drawing traffic from more sources and giving the business additional opportunities to connect with new or returning customers.
Communication is the backbone of marketing and sales. Facebook enables effective communication and helps businesses build and maintain strong customer bases, gain Internet popularity and find success in the modern era. In return, the businesses contribute to the site’s ad revenue and give Facebook’s users a reason to keep coming back. Both have adapted to help each other, and they will continue changing for a long time.
Social media advertising through Facebook is just one of the many means of using social media marketing to advance your business. Rockstar Designs believes in providing the best quality marketing services and website design for your business. Contact us today to see how we can drive new customers and deliver a high R.O.I. for your business.
With Facebook being arguably the world’s most important social network, you need to master this platform as a business owner. If you don’t, you could miss out on a lot of potential business and traction in your industry. But you need the right toolset to make sure your FB posts are catchy so they can help your conversion rates. Here are four tips to consider when creating your next post:
Get the Length Right
The word count of your Facebook post is going to have a lot to do with your success on this platform. Sometimes, you need to have a short post that is only designed to get people to click through to your actual website. Other times, make the post longer if your goal is to generate engagement on FB itself so that you can build a community. The length will affect how catchy it is by setting the tone and depth of the article, and ultimately this is based on giving your target market what they want.
For a Facebook post to be catchy, it all starts with the headline. People are scrolling through their feed quickly today, and they are overwhelmed with all kinds of content from friends, family, and other companies’ pages. Make your headline count by virtually reaching out and stopping your readers in their tracks with an odd, special, urgent, or otherwise relevant benefit or fact in your headline.
Once you have generated the right kind of attention, you need to channel this attention into them reading further on in your post. Start to include more facts, figures, testimonials, and supporting evidence for what your post is about. Remember, keep the reader in mind. The only thing that defines “interesting” is what is relevant right this second to your market.
Build Desire and Close
The facts and figures and attention-grabbing done above are great. However, they only serve the purpose to set up your desire building and call to action. Use emotional language, paint the positives of taking action (share your page, subscribe to your email list, or buy a product, etc.) and the negatives of waiting for maximum effect.
When it comes to modern-day marketing, nothing is more important than your presence on social media. And if you can master Facebook, there is nothing you can’t do as a business. Use the tips above to make sure your Facebook posts are at the top of the crop and that you generate attention, interest, and ultimately action with your prospects.
With technology and social media use (and thus opportunities for advertisements) growing rapidly in recent years, individuals, businesses, and organizations are increasingly seeing the importance of these mediums for connecting with, and understanding, their audiences. Many of these platforms provide social analytics data which is incredibly valuable for identifying target market groups. With this information, businesses can create efficient and targeted marketing and advertising, and by keeping track of user behavior, you can make educated guesses about audience preferences. Understanding preferences ensure businesses are providing relevant and targeted services or products. This data can also be valuable by helping discover new possibilities in untapped markets. Perhaps there is a segment of an industry that has gone unexplored but which customers are looking for. This data can help identify these areas, providing opportunities for growth, expansion, and future profitability.
Understanding your target market
Businesses need to identify their target market and as such, social analytics is very valuable in helping understand and address the needs of customers. Though some individuals and businesses take a generalized approach, many more successful businesses identify specific audiences to address their needs better, whether through content, services, or products. Social analytics are thus incredibly valuable to determine who views your content, who buys your products, and what needs to be prioritized. The more you know about your audience, the better you can understand what they are looking for.
Maximizing Your Impact
Once you’ve identified who your market is, it’s important to understand the best way to reach them. Many businesses have limited budgets for marketing, so efficient use of resources is the best way to approach social media, marketing, and customer outreach. Finding the best platform and using useful content will maximize impact. Fortunately, social analytics will provide feedback and results on content, products, and services, allowing you to see what was successful. You can use different types of tools and managements applications to quickly identify hot spots or outliers in your metrics. You can further look into analytics data in areas such as timing, geography, and demographics to provide even more focused and impactful contact with audiences.
Finding Opportunities for Growth
Many businesses established in their industry and successfully reaching their audience begin to look for areas in which they can expand and grow. Social analytics data can provide information on such areas, by seeing what trends are out there and where customers can be gained. By learning about new groups and markets, businesses and individuals can expand their market share and online presence.
Social media and technology are ever-increasingly a significant part of interactions between businesses, group, individuals, and audiences. Many platforms can collect and provide data and social analytics, which can be incredibly valuable for identifying an audience, anticipating needs and preferences, and maximizing impact. Finally, analytics and also identify areas of growth and expansion in areas previously unexplored. By using social analytics, a business can operate efficiently and effectively, and become profitable for years to come.
When you are starting a blog, you probably have a group of people in mind that you want to read what you are creating. Whether you are creating this for your family, your clients, or you are trying to become an influencer, there are a few things you need to do to make sure you are reaching the people you set out to connect with.
Know Your Audience
Your first step to reaching your target audience is knowing who they are. The key to success here is doing your target market research. This research process will help you determine things like where your audience lives, whether they like to shop online, if they are active on social media, etc. Three kinds of data that you’ll obtain through your target market research process include geographic, demographic, and psychographic data.
Do Your Keyword Research
Once you’ve attained a clear understanding of who your audience is, you’re ready to start putting the content for your blog together. To ensure your audience will actually find this content, make sure you do some keyword research. This process will involve determining which words and phrases people are typing into the search field when they try to locate the kind of information you are putting out on the internet. It doesn’t matter how good your content is if no one can find you. Once you know what these words are, you can use them to focus your SEO efforts. Be careful to avoid keyword stuffing. Not only does this not look good, Google doesn’t like it either.
Make The Blogging Process Interactive
One of the best ways to make your online blogging process successful is by making your posts as interactive as possible. Taking this step will empower you to keep your audience engaged with your brand, thereby putting the relationship-building process in full effect. There are hundreds of strategies you can employ to make your blog posts interactive. One of them is the consistent production of Q & A blog posts. These posts will enable your site visitors to ask specific questions about what you are creating and feel like they are important to you. When your audience feels like they are heard, they will be more invested in what you are creating.
Distribute Your Posts
One of the biggest challenges of publishing a blog is getting your audience to visit your site to read new posts. In the past, people would subscribe to blogs using an RSS feed which would notify them when a blog that they follow published a new post. Now, people primarily find out about new blog posts through their social media feed.
Not everyone is going to be willing to subscribe to your email list, but most people will follow a social media channel without a second thought and are likely to check their feed throughout the day. This makes social media the most effective way to notify your audience about a new blog post. Facebook specifically is where most people find out about new blog posts, so it’s important that you post to your Facebook page whenever you have a new article on your blog. In many cases you can even link your account to your blog to automatically post to your Facebook page whenever your blog is updated.
Image courtesy of KeyedIn Portfolio Management
If you are an entrepreneur or marketer, then it is important that you understand the concept of marketing channel attribution. This is true whether you drive traffic to your site, do affiliate marketing, use organic traffic, or paid traffic. If you don’t know where your traffic is coming from, you can’t gain key insights that help you grow your brand. Get a head start by reading this primer on marketing channel attribution.
The first thing that you need to understand is that analytics is your friend. Analytics allows you to see exactly what your traffic is doing once they hit your page. They also help you see how your traffic is attributed. For instance, someone coming from Social Media might be worth more to your business than someone from email. The way to know this is with an understanding of conversion rate data generated by analytics.
To understand marketing channel attribution, you need to know how much a visitor is worth to your brand. This is calculated based on their conversion rate. Essentially, it is how much they buy compared to how many times they visit your site. Email signups or free trials are another metrics you can look at as well. Once you know this, you have a better idea of how to attribute marketing channels for conversions:
Deciding How To Set Up Your Attribution
In analytics platforms like Google’s free flagship program, you can see exactly what the path is that your prospect took before either bouncing or converting. This means you can see if they hit your site after clicking on a paid ad, social media link, or email promotion.
This is important because, with some of your partners, you might have attribution agreements that say if the visitor converts within 30 days after visiting your site through their affiliate link, they get a commission. If you don’t know exactly what the attribution model is, then you can’t get paid and vice versa, so decide this in advance and set up your analysis software to trigger it based on those parameters.
In today’s digital marketing world, long gone are the days where there were only one or two channels to deal with. Today, savvy marketers need to have their fingers on the pulse of all their channels. That way, you can attribute sales and conversion the proper way. This will boost your profits, please your partners, and let you run analysis on your data to take your results to the next level.