Digital marketing has become increasingly popular over the last several years. This is because the majority of the world’s population is spending an increased amount of time online. Additionally, the popularity of social media and video sharing platforms has increased.
The amount of marketing and advertising done on these sites has risen sharply as a result. The following information provides a more in-depth look at the realm of digital marketing and its overall impact on traditional marketing platforms:
Digital Marketing vs. Traditional Marketing
Essentially, marketing can be defined as various concepts that, together, create a bigger picture, including advertising, public relations (PR), setting prices, determining distribution channels, research, etc.
According to Chron, many users trust traditional marketing. “Since they enjoy long and storied track records, these methods are familiar to consumers. They also appear more manageable than the sometimes frenzied domain of digital media.”
Typically, traditional marketing focuses on utilizing platforms, such as radio, television, billboards, newspapers, magazines, and point of sale advertisements. Digital marketing utilizes platforms such as social media, video sharing sites like YouTube, and ads on various other types of websites that their targeted customer base frequents.
Many in advertising believe that digital marketing has essentially killed traditional forms of marketing. However, this is not the case. For example, print advertising is still a key part of any company’s marketing plan.
Pros and Cons of Digital Marketing
Each form of marketing has its benefits and drawbacks. For example, digital marketing can be rather expensive. Social media marketing can help you save money in the long run because if you have the ability to create your own social media following and you post your own engaging content this has the potential to reach a vast amount of your potential customers without spending a lot of money on advertising.
Furthermore, utilizing digital marketing can typically allow companies to analyze their marketing efforts more effectively and in real time.
Benefits of traditional marketing include the fact that people are still watching television at a steady rate, with many television events reaching millions of potential customers simultaneously. Magazines and print journalism have also proven effective in drawing in customers. Radio and billboards can also retain audiences with the right advertising.
Pros and Cons of Traditional Marketing
Traditional forms of marketing are still effective and have the ability to reach a vast amount of people. Some of the disadvantages include, as previously mentioned, the lack of ability to assess which marketing efforts are successful and the inability to interact with your audience, which is often provided with forms of digital marketing platforms, such as social media.
“Though websites, social media, and online advertising may rule the talk of the marketing world,” argues B Squared, “print is still a key part of any company’s marketing plan. While smartphones and laptops captivate our attention for most of the day, there’s something about a tangible product that can really disrupt and stand out in your potential customers’ memory.”
Each form of marketing serves different purposes and reaches a different demographic. For example, if you had a younger targeted audience, you may have better luck marketing to them online because they will typically spend more time on the internet than older audiences.
Overall, each form of marketing has the potential to be effective and reach your customer base. Traditional marketing is not obsolete and still offers many benefits. In order to determine which form of marketing will best suit your company, you need to understand your audience. Often, utilizing both forms of marketing will yield positive results.
Are you trying to boost your company’s marketing presence? Sign up for an email marketing campaign with Rockstar Designs to give your company the extra edge it needs.
Getting on social media is often as far as a businesses go. They open a profile and, perhaps, upload their logo, and they sit back and wait for the magic to happen. Soon, they realize that there’s no magic. Success on social media is neither automatic nor guaranteed.
Create a Content Calendar
You and your team may not have the time to publish content every day. For this reason, scheduling content makes sense. Although some sites, such as Facebook, have built-in scheduling functions, third-party tools that do this for multiple sites are also available.
While moving forward with your social media strategy, you will need to learn how to create a content calendar to ensure that you always have the right content posted at the right time to your social networks. In other words, create and schedule content when you have time. This will free your workday to respond to and interact with your audience.
Choose the Right Channels
Trying to stay actively engaged on all the top social networks can overwhelm many businesses. So, they should, instead, try to find the two or three sites that give them the most access to their prospects and customers.
Sure, Facebook has a couple billion daily users, making it a no-brainer for most businesses. However, some people might gravitate to other social networks, including those that emphasize visual content. It’s up to you to use scheduling to ensure your primary channels get the attention they deserve.
Use Your Time Wisely
As you engage your social media audiences, use your time wisely. Although you need to publish original content, you also need to reply to questions and comments promptly. Furthermore, you and your team need to share third-party content and socialize.
Most small businesses have barely enough time to get their essential work done every day. That’s why scheduling your content on social media makes sense. You can provide financial incentives for team members to create content and then schedule it for publishing at regular intervals.
Get the Right Content Mix
Avoid the temptation to bombard your audience with sales pitches. Instead, focus on building relationships with 80 percent of your content. As people begin to recognize your brand as a trusted friend, you can use the remaining 20-percent of your content to promote your business.
In summary, you can accomplish more on social media if you learn to schedule your content. As you move forward, follow the above tips to ensure you get the best return on your investment. For more information on social media marketing, contact Rockstar Designs!
Active Resource Group | How To Create A Content Calendar
Sprout Social | 8 Top Social Media Scheduling Tools for 2018 & Beyond
Post Planner | The 9 Types of Social Media Content You Need to Use
One of the questions that many business owners and managers ask themselves is whether or not they should include a ‘Meet the Team’ page on their websites. With so much competition in the online marketplace, you want to be sure to provide all of the information that customers may be looking for when they visit your website. But do you really need a ‘Meet the Team’ page? There are actually many benefits associated with such a page, and the following four benefits are some of the best.
Showcase Your Teams’ Talents
One of the best reasons to include a ‘Meet the Team’ page on your website is because it is a great place to showcase your teams’ unique talents. When consumers search for products or services, they want to be sure that the employees of businesses are experts in their field. You can reassure them that your employees are professionals by describing each persons accomplishments and talents on a ‘Meet the Team’ page.
Strengthen Customer Relationships
Another great reason to consider including a ‘Meet the Team’ page on your company’s website is that it can help to strengthen relationships with existing customers. By including a brief history and the mission of your company, a ‘Meet the Team’ page can prove that your business is reliable and dedicated to serving its customers. This is true for both large and small businessesThis is true because a page such as this places a “face” on your company, and as a result, customers will feel more comfortable interacting with your business’ employees. For this same reason, a ‘Meet the Team’ page can encourage potential customers to seek your products and services as well.
Prove Reliability and Dedication
If you are a smaller business a Meet the Founder page may be more appropriate. For example, take this page on Womply’s founder, Toby Scammel; it covers the details of the foundations of the company, the vision of the company, and the credentials of the founder. These are important details that flesh out the company and help establish trust between it and its customers. Nevertheless, in either case, you will want to include such information as your company’s history, how long it has been operating, and your overall mission and goals for serving your prospective clientele.
Increase Website Traffic
When prospective customers are comparing businesses, one of the first things they often look for (aside from a products and services page) is an ‘About Us’ page or something similar. Because of this, you want to be sure to add such a page so that prospective customers do not steer away from your website and visit the website of a competitor instead. Take the opportunity to get creative with how you can present your team to the world wide web!
If you are like many other business owners and managers today, you have probably asked yourself whether or not you should add a ‘Meet the Team’ page on your website. There are actually many reasons why you should include such a page, and some of the best reasons are described above. If you have questions about what you can do to improve your website, please contact Rockstar Designs today!
Launching a successful business or brand requires more than just a website – although that’s a great place to start. Today, developing a massive online presence with the use of social media is a cornerstone of most business models, allowing entrepreneurs to reach millions of potential customers from all around the globe. Having a thorough understanding of social media marketing and how to implementing tactics for your brand is a way for you to secure your place in any market or industry, regardless of the products, services, or content you have to offer.
Compare Top Social Media Platforms
Before choosing social media platforms that are right for your brand, research the platforms, interfaces, and learn more about your target audience and demographics. Using Facebook is ideal for most business models as it is possible to hone in on extremely specific audiences when launching new social media marketing campaigns and new promotions for your products or services.
Select Networks Based on Your Audience
While Snapchat does not often receive as much praise as Twitter, Facebook, or Instagram, don’t be so quick to write it off. As Elevate correctly points out, “Snapchat didn’t fade away and disappear. In fact the opposite happened. More and more people started using it and now its getting so big that it could soon be battling Instagram, Twitter, and Facebook to be the most popular social network.
Create a posting schedule when you are setting up all of your social media accounts to better represent your business and brand. Having a posting schedule in place is a way to keep your followers interested in your updates and the content you share. Even something as low-tech as a Google Calendar can help you plan out your curated content. Posting schedules prevent followers and loyal customers from becoming bored and disinterested in your brand if you are unable to post updates and new content for an extended period of time.
Consistency is Key
Consistency is also a key element to success when building the presence of a brand and business online. Using various tools and applications, create an automatic posting schedule that includes new links, content, and information you want to share with your followers to guarantee that your users do not go without a post or new piece of content for any length of time. Customers prefer brands who are consistent, dedicated and committed to the products or services they offer, helping to build trust quicker between brands and customers.
One of the best ways to become familiar with social media marketing and launching new campaigns is to become involved with A/B testing with each advertisement or promotion you have in mind for your brand. A/B testing is most common with Facebook, as the platform allows you to run multiple advertisements for one campaign to determine the best method of communication between you and your prospective customers or followers. A/B testing is a way to optimize ad campaigns to maximize reach and exposure while also becoming more familiar with the preferences your users and customers have.
Having a clear understanding of how to put social media marketing to work for you is a way to steer clear of competition while solidifying a professional name and reputation for your business and brand. With the right social media marketing tips and tricks, always reach as many potential followers and shoppers as possible whether you are sharing a promoted post or launching an entirely new comprehensive marketing strategy and campaign.