Digital marketing has become increasingly popular over the last several years. This is because the majority of the world’s population is spending an increased amount of time online. Additionally, the popularity of social media and video sharing platforms has increased.
The amount of marketing and advertising done on these sites has risen sharply as a result. The following information provides a more in-depth look at the realm of digital marketing and its overall impact on traditional marketing platforms:
Digital Marketing vs. Traditional Marketing
Essentially, marketing can be defined as various concepts that, together, create a bigger picture, including advertising, public relations (PR), setting prices, determining distribution channels, research, etc.
According to Chron, many users trust traditional marketing. “Since they enjoy long and storied track records, these methods are familiar to consumers. They also appear more manageable than the sometimes frenzied domain of digital media.”
Typically, traditional marketing focuses on utilizing platforms, such as radio, television, billboards, newspapers, magazines, and point of sale advertisements. Digital marketing utilizes platforms such as social media, video sharing sites like YouTube, and ads on various other types of websites that their targeted customer base frequents.
Many in advertising believe that digital marketing has essentially killed traditional forms of marketing. However, this is not the case. For example, print advertising is still a key part of any company’s marketing plan.
Pros and Cons of Digital Marketing
Each form of marketing has its benefits and drawbacks. For example, digital marketing can be rather expensive. Social media marketing can help you save money in the long run because if you have the ability to create your own social media following and you post your own engaging content this has the potential to reach a vast amount of your potential customers without spending a lot of money on advertising.
Furthermore, utilizing digital marketing can typically allow companies to analyze their marketing efforts more effectively and in real time.
Benefits of traditional marketing include the fact that people are still watching television at a steady rate, with many television events reaching millions of potential customers simultaneously. Magazines and print journalism have also proven effective in drawing in customers. Radio and billboards can also retain audiences with the right advertising.
Pros and Cons of Traditional Marketing
Traditional forms of marketing are still effective and have the ability to reach a vast amount of people. Some of the disadvantages include, as previously mentioned, the lack of ability to assess which marketing efforts are successful and the inability to interact with your audience, which is often provided with forms of digital marketing platforms, such as social media.
“Though websites, social media, and online advertising may rule the talk of the marketing world,” argues B Squared, “print is still a key part of any company’s marketing plan. While smartphones and laptops captivate our attention for most of the day, there’s something about a tangible product that can really disrupt and stand out in your potential customers’ memory.”
Each form of marketing serves different purposes and reaches a different demographic. For example, if you had a younger targeted audience, you may have better luck marketing to them online because they will typically spend more time on the internet than older audiences.
Overall, each form of marketing has the potential to be effective and reach your customer base. Traditional marketing is not obsolete and still offers many benefits. In order to determine which form of marketing will best suit your company, you need to understand your audience. Often, utilizing both forms of marketing will yield positive results.
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