A lot of people buy products online. It’s a more convenient option than going to the mall. Imagine not leaving your home and have the product delivered on your doorstep. By 2021, it is expected that the ecommerce market will generate $4.5 trillion in sales given its current trajectory. However, there’s a challenge among business owners to ensure that their website is working properly and they can deliver the best customer service to potential customers. It’s important for businesses to know how to address common purchase problems encountered by customers in their ecommerce site.

Source: https://www.disruptiveadvertising.com/ppc/ecommerce/2018-ecommerce-statistics/

Common Problems

It’s a common problem that customers buy products only to find out that it is already sold out. Or worse, they’ve bought the product only to find out that they will get a refund because the product that they’re looking for isn’t available.

Another common problem that customers encounter is the fact that the price isn’t converted immediately to their local currency. This is where it can get confusing. The currency typically changes constantly and therefore, some customers are turned off already thinking that you are selling your products higher than others.

There are also instances when customers will hesitate to complete the purchase once they find out that there are additional charges such as shipping charges upon checkout.

Source: https://www.whoishostingthis.com/blog/2017/07/27/ecommerce-problems/


The good news is that you can have different solutions to address these problems. The best way to address the problems is to employ a wide range of software tactics to help make the process simpler.

For instance, you can have a feature that converts the price according to where the person is visiting your website from. Also, it is a good idea to always make use of an inventory software that tracks the number of products that you have currently in your inventory. You don’t have to end up selling more than you should. And also, it prevents the embarrassing scenario where you have to email your customers and apologize for the mix-up.

As for ensuring that your customers aren’t going to be surprised by the shipping cost, perhaps you can have a flat rate shipping cost per region. Here, the cart will be updated before they even go to the checkout allowing them to have an idea of how much exactly are they going to pay.

Lastly, you want to make sure that you always maintain superb customer support. Customer support doesn’t have to be 24/7. It can even be done via emails. This way, customers can air their issues immediately. You can have an autoresponder message with the average response time for inquiries to further show responsiveness.

Source: https://www.celerant.com/blogs/how-can-you-eliminate-your-abandoned-shopping-carts/

Are you having a hard time marketing your ecommerce website? Let the pros have a look. We’ll help you make your site your business’ biggest asset!