One of the questions that many business owners and managers ask themselves is whether or not they should include a ‘Meet the Team’ page on their websites. With so much competition in the online marketplace, you want to be sure to provide all of the information that customers may be looking for when they visit your website. But do you really need a ‘Meet the Team’ page? There are actually many benefits associated with such a page, and the following four benefits are some of the best.
Showcase Your Teams’ Talents
One of the best reasons to include a ‘Meet the Team’ page on your website is because it is a great place to showcase your teams’ unique talents. When consumers search for products or services, they want to be sure that the employees of businesses are experts in their field. You can reassure them that your employees are professionals by describing each persons accomplishments and talents on a ‘Meet the Team’ page.
Strengthen Customer Relationships
Another great reason to consider including a ‘Meet the Team’ page on your company’s website is that it can help to strengthen relationships with existing customers. By including a brief history and the mission of your company, a ‘Meet the Team’ page can prove that your business is reliable and dedicated to serving its customers. This is true for both large and small businessesThis is true because a page such as this places a “face” on your company, and as a result, customers will feel more comfortable interacting with your business’ employees. For this same reason, a ‘Meet the Team’ page can encourage potential customers to seek your products and services as well.
Prove Reliability and Dedication
If you are a smaller business a Meet the Founder page may be more appropriate. For example, take this page on Womply’s founder, Toby Scammel; it covers the details of the foundations of the company, the vision of the company, and the credentials of the founder. These are important details that flesh out the company and help establish trust between it and its customers. Nevertheless, in either case, you will want to include such information as your company’s history, how long it has been operating, and your overall mission and goals for serving your prospective clientele.
Increase Website Traffic
When prospective customers are comparing businesses, one of the first things they often look for (aside from a products and services page) is an ‘About Us’ page or something similar. Because of this, you want to be sure to add such a page so that prospective customers do not steer away from your website and visit the website of a competitor instead. Take the opportunity to get creative with how you can present your team to the world wide web!
If you are like many other business owners and managers today, you have probably asked yourself whether or not you should add a ‘Meet the Team’ page on your website. There are actually many reasons why you should include such a page, and some of the best reasons are described above. If you have questions about what you can do to improve your website, please contact Rockstar Designs today!